Dasheeda Dawson

Dasheeda Dawson is The WeedHead – a Cannabis executive, digital growth hacker, and brand equity builder.

Target to THC, she has successfully launched and managed multi-million dollar brands for companies such as Target Corporation, Victoria’s Secret and Fullbeauty Brands prior to transitioning to the Cannabis industry. Dasheeda received her MBA from Rutgers Business School and completed her undergraduate degree in Molecular Biology at Princeton University in 2001. Dasheeda currently is the President of (MJM), a digital-focused Cannabis consulting group leading the re-branding of the Cannabis industry.

Featured across multiple Cannabis outlets & conferences, including Canneconomy, Women Grow’s Leadership Summit and the International Cannabis Business Conference (ICBC), Dasheeda is a corporate cross-over pioneer helping Cannabis brands “Hack into Mainstream America” with real talk, top-ranked training and digital expertise. She is a Devoted member of the Minority Cannabis Business Association (MCBA) and President of the Southwest Chapter of Minorities for Medical Marijuana (M4MM).